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Think 360 and take your portfolio to the next level
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Z I C O
Briefing Create a poster, to be placed anywhere (entrance door, wall, security exit panels, refrigerator door, change matt, shelf talker, etc.) in the deli, store, 7-Eleven, bodega, QuickMart… reminding people to ‘Reach for Zico and Refresh. Re-hydrate. Replenish.’ when drinking alcohol.
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C I T I B I K E
Briefing The Citibike bicycles aren’t the sleekest, most hip looking bicycles. Highly functional, they needed to be heavy and tank-like to withstand heavy public usage. Design an identity for the Citibike kiosks and bus shelter posters near Citibike Stations that make them more inviting and helping to portray the Citibike brand as a more cutting edge, modern transportation alternative/experience.
The whole idea was by using the traditional means of transport as old and not funcional ways anymore.
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D R A M A M I N E
Design an entire in-store retail “point of sale” program for Dramamine. Consider any or all of the following: In-Store Posters, Shelf Talkers, Floor Talkers, Bus shelters near box stores: Target, Walmart, etc.
Here the focus wasn't on the effects of motion sickness but trying to resolve with some actions during the trip. On this case, messages in book-markers alerting how to make your reading more comfortable during the trip.